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In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
Macro-level political risk looks at non-project specific risks. Macro political risks affect all participants in a given country. [10] A common misconception is that macro-level political risk only looks at country-level political risk; however, the coupling of local, national, and regional political events often means that events at the local level may have follow-on effects for stakeholders ...
Geoeconomics (sometimes geo-economics) is the study of the spatial, temporal, and political aspects of economies and resources. Although there is no widely accepted singular definition, [ 1 ] the distinction of geoeconomics separately from geopolitics is often attributed to Edward Luttwak , an American strategist and military consultant, and ...
In addition, political ecology attempts to provide critiques and alternatives in the interplay of the environment and political, economic and social factors. Paul Robbins asserts that the discipline has a "normative understanding that there are very likely better, less coercive, less exploitative, and more sustainable ways of doing things". [9]
Though, the global environmental analysis describes the macro environment of a company. [1] A company is influenced by its environment. Many environmental factors, especially economical or social factors, play a big role in a company's decisions, because the analysis and the monitoring of those factors reveal chances and risks for the company's ...
The natural environment is another important factor of the macro-environment. This includes the natural resources that a company uses as inputs that affects their marketing activities. The concern in this area is the increased pollution, shortages of raw materials and increased governmental intervention.
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Macro risk is financial risk that is associated with macroeconomic or political factors. There are at least three different ways this phrase is applied. It can refer to economic or financial risk found in stocks and funds, to political risk found in different countries, and to the impact of economic or financial variables on political risk.