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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
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Marketing Strategy: Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands.
[3] [6] The marketing plan also shows the actions that will be taken, and the resources to be applied, in order to achieve planned goals. [3] [6] Marketing planning can also be used to prepare a detailed case for introducing a new product or revamping current marketing strategies for existing products. [3] A complete marketing plan may include: [7]
Tools such as the balanced scorecard and strategy maps help crystallize the strategy, by relating key measures of success and performance to the strategy. These tools measure financial , marketing , production , organizational development , and innovation measures to achieve a 'balanced' perspective. [ 64 ]
McCarthy's marketing mix has since become one of the most enduring and widely accepted frameworks in marketing. [22] McCarthy's 4 Ps has remained influential in marketing theory and practice, serving as a cornerstone for analyzing and optimizing marketing strategies in various industries. [23]
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