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  2. The Life and Death of an Amazon Warehouse Temp

    highline.huffingtonpost.com/articles/en/life-and...

    When the warehouse opened its doors in 2012, there were about 37,000 unemployed people living within a 30-minute drive; in nearby Richmond, more than a quarter of residents were living in poverty. The warehouse only provided positions for a fraction of the local jobless: It currently has around 3,000 full-time workers.

  3. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a "conversion" to be a result other than a sale. [3] Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer.

  4. Lead validation - Wikipedia

    en.wikipedia.org/wiki/Lead_validation

    The validated conversion rate is the net conversion rate after the lead validation process has removed non-sales lead inquires. So, returning to the example above (see Conversion Rate), if 10,000 visitors come to a PPC landing page, 500 submit the page's inquiry form, and 300 of those are true sales leads, the validated conversion rate of the ...

  5. Inventory turnover - Wikipedia

    en.wikipedia.org/wiki/Inventory_turnover

    t. e. In accounting, the inventory turnover is a measure of the number of times inventory is sold or used in a time period such as a year. It is calculated to see if a business has an excessive inventory in comparison to its sales level. The equation for inventory turnover equals the cost of goods sold divided by the average inventory.

  6. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. The main goal of a CTA is a click, or a scan in the case of a QR code , and its success can be measured with a click-through rate , a conversion rate formula that calculates the number ...

  7. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Internet marketing. Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. [1][2] Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon ...

  8. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

  9. Cost per action - Wikipedia

    en.wikipedia.org/wiki/Cost_per_action

    Pay per lead (PPL) is a form of cost per acquisition, with the "acquisition" in this case being the delivery of a lead. Online and Offline advertising payment model in which fees are charged based solely on the delivery of leads. In a pay per lead agreement, the advertiser only pays for leads delivered under the terms of the agreement.