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A promotional single (digital single in South Korea) is a single that is made available to radio stations, nightclubs, music publications, and other media outlets by a record label to promote a commercial single or album. A song may be released as a promotional single even if no commercial version of the single is available to buy.
A promotional single may be distributed in a unique way (e.g., Madonna's "Superstar" was released for free in Brazil with a newspaper). A promotional single may use the same cover art as the album it is featured on. A promotional single may not receive the same amount of attention from an artist as a regular single.
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In July 2010, Amanda Palmer released a cover of "Idioteque" as the first single from her Radiohead covers album; [25] her cover was National Public Radio's Song of the Day for January 11, 2011. [26] In 2010, Yoav used a loop pedal to build a layered acoustic version.
Radio promotion is the division of a record company which is charged with placing songs on the radio.They maintain relationships with program directors at radio stations and attempt to persuade them to play singles to promote the sale of recordings, such as CDs, sold by the record company.
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As promotional merchandise acquires a larger portion of companies' annual budgets, its appearance in the hands of unintended recipients increases. However, this has been found to generate a positive outcome for companies without any additional effort after producing the merchandise because of the concept of silent persuasion .
Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests , coupons , freebies , loss leaders , point of purchase displays, premiums , prizes , product samples , and rebates .