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2. Walmart Just Launched an Affordable, Chef-Inspired ... - AOL

   www.aol.com/walmart-just-launched-affordable...

   The big-box store just launched its newest private-label brand, Bettergoods, which is an elevated, chef-inspired grocery line of 300 well-priced products.These items range from under $2 to $15 ...

3. Walmart launches new grocery brand as it tries to hang on to ...

   www.aol.com/news/walmart-launches-grocery-brand...

   Walmart’s new grocery brand, BetterGoods, will be made up of items across many categories including frozen foods, dairy and snacks ranging from under $2 to under $15. The products will fit ...

4. Walmart is introducing a premium food line brand - AOL

   www.aol.com/finance/walmart-introducing-premium...

   Walmart wants to increase its shelf space in your kitchen. The retailer has announced the launch of a new private-label food brand, called Bettergoods, which will span more than 300 products.

5. List of Walmart brands - Wikipedia

   en.wikipedia.org/wiki/List_of_Walmart_brands

   Equate is an example of the strength of Walmart's private label store brand. In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice, Walmart, and Member's Mark (Sam's Club), per ...

6. I took the same grocery list to Trader Joe's and Walmart. My ...

   www.aol.com/news/took-same-grocery-list-trader...

   The Walmart brand offered a selection of frozen pies that cost between $5 and $7.70. Trader Joe’s offered a little more variety. The frozen-pizza selection was a little more varied at Trader Joe's.

7. 9 Best Bettergoods Brand Products To Buy at Walmart - AOL

   www.aol.com/9-best-bettergoods-brand-products...

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8. Category:Walmart brands - Wikipedia

   en.wikipedia.org/wiki/Category:Walmart_brands

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9. Walmart's strong first quarter driven by consumers seeking ...

   www.aol.com/news/walmarts-strong-first-quarter...

   The brand, called Bettergoods, is just hitting Walmart stores and the company’s online shopping site. Walmart said it expects to have a total of 300 products by the fall ranging from frozen ...