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The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided.
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
Design is all-important in a banner for ecclesiastical use. The banner maker needs a sound knowledge of religious symbolism and iconography. There is also the question of its use, i.e. indoor or outdoor. If outdoor, it needs weatherproofing and must be able to be carried. Whether indoor or outdoor, proper storage provision must be made.
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