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MiHoYo Co., Ltd. [note 1] is a Chinese video game development and publishing company founded in 2012 and headquartered in Shanghai.The company is best known for developing the Honkai franchise, Tears of Themis, Genshin Impact, and Zenless Zone Zero.
The player may freely explore an open-world map. Here Aether, the male Traveler, is seen gliding, but the player can switch to other party members. Genshin Impact is an open-world, action role-playing game that allows the player to control one of four interchangeable characters in a party. [4]
In an interview with Shanghai Morning Post, Cai Jinhan mentioned that the name "HOYO-MiX" is actually "miHoYo" spelled backward, and "MiX" refers to audio mixing.In "HOYO-MiX," only the letter "i" is lowercase, symbolizing the individual, as "we both respect the individual and serve the collective, which is because we are the music department of miHoYo, and serving the product is essential."
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The game was released on July 4. To promote the game, HoYoverse collaborated with several graffiti artists to create Zenless Zone Zero -themed graffiti in 19 cities in Indonesia . [ 49 ] An advertisement campaign on the Manila Light Rail Transit in the Philippines was held. [ 50 ]
Raiden Shogun (Chinese: 雷电将军; pinyin: Léidiàn Jiāngjūn) is a character from Genshin Impact, a 2020 action role-playing gacha game developed by miHoYo.Added in a 2021 update for the game, she was initially a boss enemy for players to fight, and then later released as a playable character.
[7] [11] [12] It began as a literary open source community. [13] Cai is the chairman of miHoYo, which by 2021, made over ¥10 billion (US$1.4 billion) in revenue. [ 4 ] Chinese Business Strategy , a media company that profiles businesspeople, said Cai "tends to think intuitively, is responsible for business strategy decisions, and is meticulous ...