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Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.
Public relations publicist – manages the public image of a client or a work of art such as a film. Special publicity consultant Unit publicist – The unit publicist brings attention to the production phase of making a film or other work of art by organizing media kits, sending out press releases , and arranging media visits to the production.
The agency has since dropped “Epic” from its name and now trades simply as “MSL” in South Africa. In January 2016, MSLGROUP expanded its presence to Sri Lanka by re-branding Publicis Groupe's Sri Lankan PR agency Arc PR. [23] In March, the company acquired Vietnam based Venus Communications to operate under the MSLGROUP brand. [24]
Media relations and public relations practitioners read magazines, journals, newspapers, and blogs to improve and relate to one's practice. Organizations often compile what is known as a media list, or a list of possible media outlets who may be interested in an organization's information.
According to The Global Public Relations Handbook, public relations evolved from a series of "press agents or publicists" to a manner of theory and practice in the 1980s. [22] Research was published in academic journals like Public Relations Review and the Journal of Public Relations Research. This led to an industry consensus to categorize PR ...
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. [1] George Ketchum founded the firm as a Pittsburgh -based advertising company in 1923.
A public relations officer (PRO) or chief communications officer (CCO) or corporate communications officer is a C-suite level officer responsible for communications, public relations, and/or public affairs in an organization. Typically, the CCO of a corporation reports to the chief executive officer (CEO). The CCO may hold an academic degree in ...
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