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Marx was the largest toy manufacturer in the world by the 1950s. Fortune Magazine in January 1946 had declared him "Toy King" suggesting at least $20 million in sales for 1941, but again in 1955, a Time Magazine article also proclaimed Louis Marx "the Toy King," and that year, the company had about $50 million in sales. [4]
Mr. Potato Head appears in the four main Toy Story movies. His voice actor, Don Rickles, had signed on for the fourth film, [13] but died in 2017, [14] before recording any lines. [15] Rickles's family contacted the filmmakers and asked if there was a way to include his old vocal recordings in the film.
Rock'Em Sock'Em Robots even got movie cameos, as vintage toys in "The Santa Clause 2" and "Toy Story 2." And each Christmas, local toymakers became toy givers, courtesy of Marx Toys.
[43] [44] Toy Story 3 grossed over $1 billion, making it the seventh film in history, the second Disney film in 2010, and the first animated film to do so. [45] Toy Story 4 achieved the biggest opening for the series and the biggest for a G-rated film, grossing $120.9 million domestically and $244.5 internationally in its first weekend. [46]
The first Marx Toys factory in Erie opened in 1927. The company bought the Girard Model Works, which had already been making toys for Marx, in 1935.
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Toy Story went on to become the highest-grossing domestic film of 1995, beating Batman Forever, Apollo 13 (also starring Tom Hanks), Pocahontas, Casper, Waterworld, GoldenEye, and other films. [102] At the time of its release, it was the third-highest-grossing animated film of all time, after The Lion King (1994) and Aladdin (1992). [17]
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