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A customer review is an evaluation of a product or service made by someone who has purchased and used, or had experience with, a product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites.
Glassdoor is an American website where current and former employees anonymously review companies, operated by the company of the same name. [1]In 2018, the company was acquired by the Japanese Recruit Holdings (Owner of Indeed) for US$1.2 billion, and it continues to operate as an independent subsidiary.
Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis.
User reviews might be compared to professional nonprofit reviews from a consumer organization, or to promotional reviews from an advertiser or company marketing a product. Growth of social media platforms has enabled the facilitation of interaction between consumers after a review has been placed on online communities such as blogs , internet ...
Trustpilot was founded by the company's former CEO, Peter Holten Mühlmann, in Denmark in 2007. [7] He started the company when his parents started shopping online.At the time, he was studying at Aarhus University, School of Business and Social Sciences and would later leave university to pursue Trustpilot.
The company's review system's reliability has also been affected by the submission of fake reviews by external users, such as false positive reviews submitted by a company to promote its own business or false negative reviews submitted about competing businesses – a practice sometimes known as "astroturfing" – which the company has tried to ...
Before the cause of the review bomb was known, the game's director Kotaro Uchikoshi used social media to ask for help from fans, who responded by posting positive reviews of the game in an effort to cancel out the negative review bomb. When Metacritic became aware of the review bombing, the negative reviews were removed from the game's page but ...
A review aggregator is a system that collects reviews and ratings of products and services, such as films, books, video games, music, software, hardware, or cars. This system then stores the reviews to be used for supporting a website where users can view the reviews, sells information to third parties about consumer tendencies, and creates databases for companies to learn about their actual ...