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Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Knowing how different cultures interact through language allows for cultural awareness and understanding. A major aspect of cultural communication is individualism versus collectivism. People in individualistic cultures value independence and tend to focus on those closest to them.
Understanding social relationships and the way other cultures work is the groundwork of successful globalization business affairs. Language socialization can be broadly defined as "an investigation of how language both presupposes and creates anew, social relations in cultural context". [8]
Cultural competence, also known as intercultural competence, is a range of cognitive, affective, behavioural, and linguistic skills that lead to effective and appropriate communication with people of other cultures. Intercultural or cross-cultural education are terms used for the training to achieve cultural competence.
Inter-cultural communication principles guide the process of exchanging meaningful and unambiguous information across cultural boundaries, that preserves mutual respect and minimises antagonism. Intercultural communication can be defined simply by the communication between people from two different cultures. [ 1 ]
Linguistic anthropology is the interdisciplinary study of how language influences social life. It is a branch of anthropology that originated from the endeavor to document endangered languages and has grown over the past century to encompass most aspects of language structure and use.
Culture (/ ˈ k ʌ l tʃ ər / KUL-chər) is a concept that encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, attitude, and habits of the individuals in these groups. [1] Culture is often originated from or attributed to a specific region or ...
Agar used the term "languaculture" for the first time in his book Language Shock: Understanding the Culture of Conversation. Languaculture is a supposed improvement on the word "linguaculture" coined by the American linguistic anthropologist Paul Friedrich. Agar explains the change by stating that "language" is a more commonly used word in English.