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The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
In 2002, Nike and Stüssy teamed up to release two Blazer colorways. One came in navy blue with a pink Nike swoosh, while the other was wolf grey with an emerald green swoosh. [7] In 2008, the two companies released three new colorways of the Nike Blazer as a part of Stussy's Neighborhood Boneyard collection.
In June 2019, a blue version was confirmed by Nike and Abloh in collaboration with the ICA museum in Boston and featured a baby-blue makeover of the shoe with a grey Nike Swoosh. [21] In 2022, a green version was released in collaboration with the Brooklyn Museum.
The Nike swoosh is among the world’s most recognizable brand logos, bringing to mind the company’s athletic footwear and scores of endorsements by American athletes.
Nike have released a new version of the T90 Aerow I, which was used during the 2004-05 and 2005-06 seasons and became iconic for it’s blue rings surrounding the Nike swoosh on a white background.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
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