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In 2021, Red Bull founded its own power unit division, Red Bull Powertrains, which will begin producing its own power units for the Red Bull-owned teams in 2026 with backing from Ford. Red Bull Racing chief technical officer Adrian Newey has been credited with designing highly-successful cars that are capable of championship contention. [21]
Red Bull released a cola drink, called Simply Cola, in 2008. A new version of the cola was released in 2019, as part of Red Bull's Organics line. In 2018, the company launched Organics by Red Bull, a line of organic sodas with four flavours; bitter lemon, ginger ale, tonic water, and a new version of Red Bull Simply Cola. [54]
Mateschitz was born on 20 May 1944, in Sankt Marein im Mürztal, Styria, Austria, [3] [4] to a family of Slovene-Styrian or Croatian ancestry.His mother's side was from present-day Styria, his father's side was from Maribor (then still part of Styria, but now in Slovenia); [5] [6] some sources place his ancestry in the area of Zadar where he allegedly had relatives and the surname Matešić ...
Adrian Martin Newey OBE (born 26 December 1958) is a British engineer, aerodynamicist, automotive designer and motorsport executive. From 2025 onwards, Newey is set to serve as technical director and co-owner of Aston Martin in Formula One; he previously served as technical director of Leyton House and McLaren, chief designer of March and Williams, and CTO of Red Bull Racing.
Red Bull Arena has become Sports Illustrated Stadium in a 13-year partnership agreement announced Wednesday by the Major League Soccer runner-up. The 25,000-seat soccer specific stadium had been ...
In 1987, the two launched an export version labelled "Red Bull", for which Chaleo provided the original formula (adapted for Western tastes under Mateschitz's guidance [11]), and Mateschitz the marketing. Each put up US$500,000 for 49 per cent of the Red Bull energy drink franchise, with Chaleo's son, Chalerm, owning the remaining two per cent. [8]
Alinghi, or Alinghi Red Bull Racing because of the sports marketing branding by Red Bull, is the syndicate set up by Ernesto Bertarelli, racing under the colors of the Société Nautique de Genève, to challenge for the America's Cup, as well as other competitions.
Christian Edward Johnston Horner CBE (born 16 November 1973) is a British motorsport executive and former racing driver.Since 2005, Horner has served as team principal and CEO of Red Bull Racing in Formula One, winning six World Constructors' Championship titles between 2010 and 2023.