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Starter was founded in New Haven, Connecticut by David Beckerman, a University of New Haven alumnus, to manufacture team uniforms for high school athletic programs. [6]In 1976, the company entered into non-exclusive licensing agreements with a number of professional sports leagues, paying royalties of 8–10% for the right to manufacture and market copies of professional athletic apparel.
The co-founders had originally met while working for Seattle-based clothing brand International News. [3] Liz Claiborne acquired the company in February 2004 for $114 million from Sports Brands International. [4] In October 2008 Enyce was purchased by Sean Combs and Sean John for $20 million. Many have mispronounced the brand name over the years.
In March 1991, the two friends went on a snowboarding trip to Tahoe, U.S., and afterward, they decided to start a clothing company. [6] Chet Thomas was the first professional skateboarder to be sponsored by the brand. [7] In 1995, Volcom was the first action sports company to create a record label, Volcom Entertainment. [8]
The term "fashion brand" (or "fashion label") includes all the brands that operate within the fashion industry. [1]A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supply chain to succeed in the market.
When a Clothing Brand Represents New Beginnings neec nonso "Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Many women can look back at a single piece ...
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