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  2. Price mechanism - Wikipedia

    en.wikipedia.org/wiki/Price_mechanism

    An example of a price mechanism uses announced bid and ask prices. Generally speaking, when two parties wish to engage in trade, the purchaser will announce a price he is willing to pay (the bid price) and the seller will announce a price he is willing to accept (the ask price).

  3. Bid-ask spread: What it is and how it works - AOL

    www.aol.com/finance/bid-ask-spread-works...

    For example, if a stock price has a bid price of $100 and an ask price of $100.05, the bid-ask spread would be $0.05. The spread can also be expressed as a percentage of the ask price, which in ...

  4. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  5. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    SWOT analysis: SWOT is a written analysis of the Strengths, Weaknesses, Opportunities and Threats to a business entity. A SWOT may also be written up for the competition to understand how to develop the marketing and product mixes. The SWOT method helps to determine and also reassess strategies and analyze a business's processes.

  6. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]

  7. Bid price - Wikipedia

    en.wikipedia.org/wiki/Bid_price

    A bid price is the highest price that a buyer (i.e., bidder) is willing to pay for some goods. It is usually referred to simply as the "bid". In bid and ask, the bid price stands in contrast to the ask price or "offer", and the difference between the two is called the bidask spread. An unsolicited bid or purchase offer is when a person or ...

  8. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    The literature defines several areas in which market analysis is important. These include: sales forecasting, market research, and marketing strategy. Not all managers will need to conduct a market analysis. Nevertheless, it would be important for managers that use market analysis data to know how analysts derive their conclusions and what ...

  9. Auction theory - Wikipedia

    en.wikipedia.org/wiki/Auction_theory

    The process of simultaneous multiple-round auctions is that there are three- to four-round auctions. Every bidder seals their bid, and the auctioneer announces the highest bid to all bidders at the end of each round. All the bidders can adjust and change their auction price and strategy after they listen to the highest bid in a particular round.