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Jeep is an American automobile brand, now owned by multi-national corporation Stellantis. [3] [4] Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with other assets, from their previous owner American Motors Corporation (AMC).
It was the Jeep brand that Chrysler CEO Lee Iacocca wanted – in particular, the ZJ Grand Cherokee, then under development by Jeep engineers, which ultimately proved highly profitable for Chrysler (the nameplate remains in production today). However, the buyout included other attractive deal sweeteners for Chrysler.
Stellantis N.V. is a multinational automotive manufacturing company formed from the merger in 2021 of the Italian–American conglomerate Fiat Chrysler Automobiles (FCA) and the French PSA Group. [ 10 ] [ 11 ] [ 12 ] The company headquarters are located in Hoofddorp , Netherlands.
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
Some former AMC/Jeep dealers were consolidated with Chrysler-Plymouth franchises. Up to this point, Chrysler-Plymouth outlets needed a sport utility vehicle (SUV) to sell, and adding the Jeep line helped dealers offer customers a range of vehicles in a rapidly growing market segment. The merger may have helped the individual dealerships that ...
Sales of the automaker's vehicles through the third-quarter of this year were down 17% in the U.S. compared to the year-ago period, with significant losses across the Dodge, Ram, Jeep and Chrysler ...
In February 2019, Fiat Chrysler announced plans to invest $4.5 billion in manufacturing in Michigan. [57] The plant is estimated to create nearly 6,500 jobs. Plans include $1.6 billion to build a Jeep factory in Detroit. [58] In May 2019, Fiat Chrysler proposed merging its business with Renault [59] but it was later withdrawn. [60]
Jeep became a stand-alone division when the Eagle brand was retired shortly after Chrysler's merger with Daimler-Benz in 1998, and efforts were made to merge the Chrysler and Jeep brands as one sales unit. [19] Dealers with only the Chrysler franchise did not have a sport utility vehicle (SUV) to sell. Incorporating the Jeep line allowed them ...