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With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level. The blue curve is broken into sections of adopters. Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread.
The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution or "bell curve".
The diffusion of innovations according to Rogers. With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level. When the first edition of Diffusion of Innovations was published in 1962, Rogers was an assistant professor of rural sociology at Ohio State ...
Technology adoption is the most common phenomenon driving the evolution of industries along the industry life cycle. After expanding new uses of resources they end with exhausting the efficiency of those processes, producing gains that are first easier and larger over time then exhaustingly more difficult, as the technology matures .
Diffusion, commercialization Blockchain: Diffusion, commercialization Finance, digital currency, identity (social science), Web3.0, Smart contracts: Bitcoin, Ethereum: Carbon nanotube field-effect transistor: Research and development Future miniaturization of transistors Cashierless store: Limited commercialization Civic technology
The Bass model has been widely used in forecasting, especially new product sales forecasting and technology forecasting. Mathematically, the basic Bass diffusion is a Riccati equation with constant coefficients equivalent to Verhulst—Pearl logistic growth. In 1969, Frank Bass published his paper on a new product growth model for consumer ...
The rate of diffusion is the speed with which the new idea spreads from one consumer to the next. Adoption is the reciprocal process as viewed from a consumer perspective rather than distributor; it is similar to diffusion except that it deals with the psychological processes an individual goes through, rather than an aggregate market process.
Original model of three phases of the process of technological change: Invention is followed by Innovation, which is followed by Diffusion. The Linear Model of Innovation was an early model designed to understand the relationship of science and technology that begins with basic research that flows into applied research, development and diffusion [1]