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Public relations professionals often follow a standard professional format for press releases. Additional communication methods that journalists employ include pitch letters and media advisories. Generally, a press release body consists of four to five paragraphs with a word limit ranging from 400 to 500. [3]
The job application is called Bewerbung in Germany and usually consists of three parts: the Anschreiben (cover letter), the Lebenslauf (curriculum vitae (CV)) and the Zeugnisse (references). The Anschreiben is used to convince the employer to submit an invitation for a job interview .
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
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