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  2. Ben Franklin effect - Wikipedia

    en.wikipedia.org/wiki/Ben_Franklin_effect

    The Ben Franklin effect is a psychological phenomenon in which people like someone more after doing a favor for them. An explanation for this is cognitive dissonance . People reason that they help others because they like them, even if they do not, because their minds struggle to maintain logical consistency between their actions and perceptions.

  3. Affect (philosophy) - Wikipedia

    en.wikipedia.org/wiki/Affect_(philosophy)

    In his notes on the terminology employed, the translator Brian Massumi gives the following definitions of the terms as used in the volume: AFFECT/AFFECTION. Neither word denotes a personal feeling (sentiment in Deleuze and Guattari). L'affect (Spinoza's affectus) is an ability to affect and be affected. It is a prepersonal intensity ...

  4. Affect vs. Effect: What’s the Difference? - AOL

    www.aol.com/affect-vs-effect-difference...

    For instance, you could correctly say, “The effects of climate change can be felt worldwide” and “This medicine may have some side effects.” “Affect,” meanwhile, is a verb that means ...

  5. Emotion - Wikipedia

    en.wikipedia.org/wiki/Emotion

    Positive affect might lead to a more heuristic or "top-down" processing style, whereas negative affect might lead to a more systematic, detail-oriented "bottom-up" processing style. Affect Congruence : The AIM suggests that when the affective state is congruent with the information being processed, it can enhance processing efficiency and lead ...

  6. Human behavior - Wikipedia

    en.wikipedia.org/wiki/Human_behavior

    There are many different facets of human behavior, and no one definition or field study encompasses it in its entirety. [2] The nature versus nurture debate is one of the fundamental divisions in the study of human behavior; this debate considers whether behavior is predominantly affected by genetic or environmental factors. [3]

  7. Affect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Affect_(psychology)

    "Affect" can mean an instinctual reaction to stimulation that occurs before the typical cognitive processes considered necessary for the formation of a more complex emotion. Robert B. Zajonc asserts this reaction to stimuli is primary for human beings and that it is the dominant reaction for non-human organisms.

  8. Affect measures - Wikipedia

    en.wikipedia.org/wiki/Affect_measures

    Scholarly work has noted the problematic nature of using the terms “emotion”, “affect” and “mood” interchangeably. [1] A lack of thorough understanding of these concepts could influence the choice of measures used in assessing the emotional components of interest in a study, leading to a less optimal research result.

  9. Affect (linguistics) - Wikipedia

    en.wikipedia.org/wiki/Affect_(linguistics)

    In linguistics, affect is an attitude or emotion that a speaker brings to an utterance. Affects such as sarcasm, contempt, dismissal, distaste, disgust, disbelief, exasperation, boredom, anger, joy, respect or disrespect, sympathy, pity, gratitude, wonder, admiration, humility, and awe are frequently conveyed through paralinguistic mechanisms such as intonation, facial expression, and gesture ...

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