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Scope of the Code: What the Code does – and does not – apply to. How the ASA assesses ads, including targeting and audience. How the system works: A full description of how advertising regulation works and the role of the Advertising Standards Authority, CAP and its funders. Information on the Independent Review procedure (of ASA ...
The CAP, alongside ASA, is primarily responsible for the constant revising and updating of the UK Code of Non-Broadcast Advertising, Direct Marketing, and Sales Promotion . [ 3 ] [ 4 ] CAP also provides training and advice for advertisers to help them understand the Code, [ 5 ] including offering free advice to companies on whether their ad ...
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice [2] broadly reflects legislation in many instances.
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The Broadcast Committee of Advertising Practice (BCAP) is a regulatory body of the United Kingdom which has responsible for writing and reviewing the UK Code of Broadcast Advertising. It was established under the Communications Act 2003 and has responsibility to the Office of Communications (Ofcom).
BCAP may refer to: Business Credit Availability Program , a Canadian government subsidy programme in light of the COVID-19 pandemic Broadcast Committee of Advertising Practice , a United Kingdom regulatory body that oversees standards in advertising on British radio and television
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