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Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
Beginning in 1929, General Mills products contained box top coupons, known as Betty Crocker coupons, with varying point values, which were redeemable for discounts on a variety of housewares products featured in the widely distributed Betty Crocker catalog. The coupons and the catalog were discontinued by the company in 2006.
General Mills retired the Betty Crocker Catalog in December 2006 and ended the premium program after 75 years. [13] (Now that the premium program is no longer in effect, consumers can clip "Box Tops for Education" that are printed on Betty Crocker products to help schools pay for educational supplies.) [14]
Since 1921, Betty Crocker has been around to dole out cooking and baking tips and house-keeping advice. Many of us have grown up with this cultural icon that embodies the ideal homemaker. With her ...
In 1937 the coupons were printed on the outside of packages, and later the Betty Crocker points program produced a popular reward catalog from which customers could pick rewards using their points. In 2006, it was announced that the Betty Crocker Catalog was going out of business and that all points needed to be redeemed by December 15, 2006.
Fun fact: The 1958 Betty Crocker cookbook "365 Ways to Cook Hamburger" had a whopping 70 recipes for meatloaf. So it's no surprise that you probably grew up in a household where this comfort-food ...
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3579 S High St, Columbus, OH · Directions · (614) 409-0683