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A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
Lesney was founded on 19 January 1947 as an industrial die-casting company by Leslie Smith (6 March 1918 - 26 May 2005) and Rodney Smith (26 August 1917 - 20 July 2013). ). The name "Lesney" was a portmanteau from both partners' (who were not related by blood) n
The first 3 vehicles were a road roller, Muir Hill dumper and a cement mixer. All were introduced in 1953. [1] By 1966, more than 100 million Matchbox toys were sold each year. Odell retired in 1973 but returned in 1981 when Lesney ran into financial problems. [2] The company was declared insolvent in 1982 and sold to Universal Toys. [1]
The first Little People toy, "Looky Fire Truck," was introduced in 1950, and it sold so well, the company introduced the "Super-Jet" and "Racing Rowboat." BUY NOW Getty
Lledo took over part of the Matchbox factory in Enfield and introduced their "Models of Days Gone" line of die-cast vehicles in 1983. The first series of Days Gone models included re-makes of some of the most popular and respected first and second-generation Matchbox Models of Yesteryear. Lledo models were very popular collectibles in the 1980s ...
Models in 1:43 scale (the 1000 series) were introduced in 1960. In 1971 and 1972, a new 1:43 scale was introduced (the 600 line) and the first 1:66 Matchbox-sized 300 series appeared. The smaller cars were called "Super Schnell" (Super Fast), which after translation from German seems essentially identical to the wording used by Matchbox.
Dinky Toys – the first brand of post WWII 1:43 scale toy car to be collected widely. Introduced 1934, with production stopping in 1982. Name briefly resurrected by Matchbox in late 1980's. DiP Models – Russian 1:43 metal and resin model manufacturer.
The first tanker truck sold for $1.39 in 1964 and is now worth nearly $2,500. [5] [6] The 2014 model was the final Hess Truck to be sold at their gas stations before transitioning to Speedway. The toy truck business continued after the sale of Hess' retail unit to Speedway. [7]
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