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Hoka sales soared once again, accelerating from the previous quarter to grow 34.7% to $570.9 million. The performance from Ugg, which is still Deckers' biggest brand, was also strong, rising 13% ...
The culprit was an analyst downgrade, as one Wall Street watcher lowered its rating on the fast-growing owner of Hoka and UGG. Deckers shares were down 6% as of 12:08 p.m. ET on the news. Person ...
In perhaps one of the best-ever acquisitions in the footwear and apparel space, Deckers bought running shoe brand HOKA in 2012 for the bargain price of $1.1 million. Last quarter, HOKA revenue ...
In 2010, Deckers acquired MOZO Shoes, a brand that produced footwear for the culinary industry. The following year, Deckers acquired Sanuk shoes for $120 million, which it later divested to Canadian sportswear company Lolë. [7] [8] In 2013, Deckers acquired Hoka One One. [9] In 2015, Deckers acquired Koolaburra and positioned it under its UGG ...
Two pieces of macro news lifted the footwear stock.
Hoka One One Tennine. The company was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, former Salomon employees. They sought to design a shoe that allowed for faster downhill running, and created a model with an oversized outsole that had more cushion than other running shoes at the time. [2]
As a more premium product than Nike, Hoka is able to generate better operating margins for its parent company Decker Brands. Over the last 12 months, Decker Brands has posted an operating margin ...
Deckers' (DECK) direct-to-consumer channel, including e-commerce, has been robust. Also, strength in the company's brands like HOKA ONE ONE has been encouraging. Deckers' (DECK) Omni-Channel ...