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1. State the purpose of the marketing plan. 2. Review business goals and objectives as well as specific strategies to reach them. Everything your company does should be guided by and consistent with your Mission Statement.
A marketing plan helps small business owners identify target customers, understand the current market, build brand identity and awareness, and align marketing tactics with business goals. An effective marketing plan becomes the roadmap to gaining more customers and improving the success of your company.
Learn how to develop a marketing plan in 7 steps, starting with the executive summary and ending with a digital document ready to share with a live Visme link. Discover 20 ready-to-use templates for different marketing plan types and get started straight away.
A marketing plan is a comprehensive document that outlines a company’s marketing strategy and tactics, and ensures that its marketing goals align with its overall objectives. Effective marketing plans include detailed analysis of the market along with roadmaps for upcoming campaigns.
Included on this page, you’ll find examples of a marketing plan, as well as pre-built marketing plan templates to suit your needs, including a Small Business Marketing Plan, Digital Marketing Plan, Strategic Marketing Plan, and more.
Your marketing plan is a high-level view of the different marketing strategies you’ll use to meet your business objectives. A marketing campaign template, on the other hand, is a focused plan to help achieve those goals.
A marketing plan is a report that outlines your marketing strategy for your products or services, which could be applicable for the coming year, quarter or month. Watch this quick, 13-minute video for more details on what a marketing plan is and how to make one yourself: