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  2. Attitude (psychology) - Wikipedia

    en.wikipedia.org/wiki/Attitude_(psychology)

    Attitude (psychology) Two children at a playground talking and demonstrating a positive attitude. An attitude "is a summary evaluation of an object of thought. An attitude object can be anything a person discriminates or holds in mind." Attitudes include beliefs (cognition), emotional responses (affect) and behavioral tendencies (intentions ...

  3. Functional attitude theory - Wikipedia

    en.wikipedia.org/wiki/Functional_Attitude_Theory

    Functional attitude theory. Functional attitude theory (FAT) suggests that beliefs and attitudes are influential to various psychological functions. Attitudes can be influential on many processes such as being utilitarian (useful), social, relating to values, or a reduction of cognitive dissonance. They can be beneficial and help people ...

  4. Self-perception theory - Wikipedia

    en.wikipedia.org/wiki/Self-perception_theory

    Self-perception theory (SPT) is an account of attitude formation developed by psychologist Daryl Bem. [1] [2] It asserts that people develop their attitudes (when there is no previous attitude due to a lack of experience, etc.—and the emotional response is ambiguous) by observing their own behavior and concluding what attitudes must have caused it.

  5. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    Yale attitude change approach. In social psychology, the Yale attitude change approach (also known as the Yale attitude change model) is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his ...

  6. Balance theory - Wikipedia

    en.wikipedia.org/wiki/Balance_theory

    Balance theory. In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. [1][2] It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time. Heider proposed that "sentiment" or liking ...

  7. Theory of planned behavior - Wikipedia

    en.wikipedia.org/wiki/Theory_of_planned_behavior

    The theory of planned behaviour (TPB) is a psychological theory that links beliefs to behavior. The theory maintains that three core components, namely, attitude, subjective norms, and perceived behavioural control, together shape an individual's behavioral intentions. In turn, a tenet of TPB is that behavioral intention is the most proximal ...

  8. Dual process theory - Wikipedia

    en.wikipedia.org/wiki/Dual_process_theory

    In psychology, a dual process theory provides an account of how thought can arise in two different ways, or as a result of two different processes. Often, the two processes consist of an implicit (automatic), unconscious process and an explicit (controlled), conscious process. Verbalized explicit processes or attitudes and actions may change ...

  9. Attitude change - Wikipedia

    en.wikipedia.org/wiki/Attitude_change

    Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.