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For decades, Aunt Jemima product packaging has featured images of a smiling Black woman that has been criticized for years for depicting a racist mammy stereotype dating back to slavery.
Aunt Jemima portrays the white, romanticized notion of an Antebellum “mammy,” detached from the cruel reality of enslavement during the late 19th century. The inspiration for the character came...
For years, the smiling image of Aunt Jemima — found on pancake mix, syrup bottles, and breakfast food boxes nationwide — has courted controversy for its racist history. The icon has undergone...
Fact Check: The Quaker Oats Company announced its decision to retire its Aunt Jemima brand and logo in 2020.The logo was over 130-years-old and was retired due to racial stereotyping concerns, according to CNN.. A post made on X claims that The Quaker Oats Company plans to place its Aunt Jemima logo back on its syrup bottles. The caption reads, “ BREAKING: BOYCOTTS WORK!!!
The founders of the brand hired a former slave to portray Aunt Jemima at the 1893 World’s Fair in Chicago. In the 1930s, after Quaker Oats bought the brand, the character was played in a radio...
Aunt Jemima and other food brands, including Uncle Ben's, Cream of Wheat, and Mrs. Butterworth's, announced redesigns amid protests against systemic racism and police brutality in the U.S. last...
Despite this wholesome-sounding message, the Aunt Jemima figure is rooted in Jim Crow-era perceptions of black women, specifically the Southern “mammy” stereotype of a loyal and submissive servant.
Aunt Jemima has come under renewed criticism recently amid protests across the nation and around the world sparked by the death of George Floyd in Minneapolis police custody. People on social...
Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype.
Harrington’s surviving relatives sued Quaker Oats in 2014 for royalties dating back to her appearance on the Aunt Jemima brand in the Thirties; that lawsuit was dismissed.