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The center is named for Arthur W. Page, whose views have been distilled into the Page Principles: (1) tell the truth; (2) prove it with action; (3) listen to stakeholders; (4) manage for tomorrow; (5) conduct public relations as if the whole enterprise depends on it; (6) realize that an enterprise's true character is expressed by its people; and (7) remain calm, patient and good-humored.
Corporate Communications: An International Journal; International Journal of Strategic Communication, International; Journal of Communication and Public Relations (JCPR), Indonesia; Journal of Communication Management; Journal of Public Relations Research, Association for Education in Journalism and Mass Communication, United States
Public Opinion Quarterly is a peer-reviewed academic journal published by Oxford University Press for the American Association for Public Opinion Research, covering communication studies, political science, current public opinion, and survey research and methodology.
"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." [13] The UK-based Chartered Institute of Public Relations focuses its definition on reputation: "Public Relations is about reputation – the result of what you do, what you say and what others say about ...
Journalism and Communication Monographs 11#.4 (2010) Miller, David, and William Dinan. "The rise of the PR industry in Britain, 1979-98." European Journal of Communication 15#.1 (2000): 5-35. Miller, David, and William Dinan. A century of spin: How public relations became the cutting edge of corporate power (Pluto Press, 2007), A view from the left
Social media and online political communication: The role of interpersonal informational trust and openness. Journal of Broadcasting & Electronic Media, 56(1), 92–115. Hinson, M.D. (2012). Examining how social and emerging media have been used in public relations between 2006 and 2012: A longitudinal analysis. Public Relations Review.
A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling imagery, ideas or behaviors that are designed to startle or even scare the viewer into understanding the consequences of undergoing a particular harmful action or inaction (such as pictures ...
Public relations is the strategic communication process of providing information to the public in order to present a specific view of a product or organization. According to Public Relations Society of America , public relations is about influencing and building a relationship between an organization and its viewers across various media ...