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  2. Template:Strategy - Wikipedia

    en.wikipedia.org/wiki/Template:Strategy

    Main page; Contents; Current events; Random article; About Wikipedia; Contact us

  3. Institutional analysis - Wikipedia

    en.wikipedia.org/wiki/Institutional_analysis

    Institutional analysis is the part of the social sciences that studies how institutions—i.e., structures and mechanisms of social order and cooperation governing the behavior of two or more individuals—behave and function according to both empirical rules (informal rules-in-use and norms) and also theoretical rules (formal rules and law).

  4. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  5. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    Step 4: Evaluate Your SEO Strategy. Traffic from search is essential for driving organic traffic. You can conduct a thorough SEO audit by analyzing the following:

  6. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

  7. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  8. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    The literature defines several areas in which market analysis is important. These include: sales forecasting, market research, and marketing strategy. Not all managers will need to conduct a market analysis. Nevertheless, it would be important for managers that use market analysis data to know how analysts derive their conclusions and what ...

  9. Strategic fit - Wikipedia

    en.wikipedia.org/wiki/Strategic_fit

    These include SWOT, value chain analysis, cash flow analysis and more. Benchmarking with relevant peers is a tool to assess the relative strengths of the resources and capabilities of the company compared to its competitors. Strategic fit can also be used to evaluate specific opportunities like M&A opportunities.

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