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Ultimately, the De Beers campaign sought to persuade the consumer that an engagement ring is indispensable, and that a diamond is the only acceptable stone for an engagement ring. [33] The sales of diamonds in the United States rose from $23 million to $2.1 billion between 1939 and 1979. [34]
Princess cut diamond set in a ring. The princess cut (technical name 'square modified brilliant') is a diamond cut shape often used in engagement rings. The name dates back to the 1960s, while the princess cut as it exists was created by Betazel Ambar, Ygal Perlman, and Israel Itzkowitz in 1980.
In 2012, Signet acquired ULTRA Diamonds [8] and converted most of ULTRA stores to Jared Vault & Kay Jewelers Outlets. [9] In February 2014, Signet Jewelers Ltd. agreed to buy Zale Corporation, with Zale shareholders receiving USD$21 a share in cash in USD$1.4 billion deal. [10] This merger created a $6.2 billion firm. [10]
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The Elizabeth Taylor Diamond, formerly known as the Krupp Diamond, is a 33.19-carat (6.638 g) diamond that was bought by Richard Burton for his wife, Elizabeth Taylor in 1968. The diamond was one of a number of significant pieces of jewellery owned by Taylor, her collection also included the 68 carat Taylor–Burton Diamond , which was bought ...
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