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  2. Two-level utilitarianism - Wikipedia

    en.wikipedia.org/wiki/Two-level_utilitarianism

    Two-level utilitarianism is a utilitarian theory of ethics according to which a person's moral decisions should be based on a set of moral rules, except in certain rare situations where it is more appropriate to engage in a 'critical' level of moral reasoning.

  3. Utilitarianism - Wikipedia

    en.wikipedia.org/wiki/Utilitarianism

    In ethical philosophy, utilitarianism is a family of normative ethical theories that prescribe actions that maximize happiness and well-being for the affected individuals. [ 1 ] [ 2 ] In other words, utilitarian ideas encourage actions that lead to the greatest good for the greatest number.

  4. List of utilitarians - Wikipedia

    en.wikipedia.org/wiki/List_of_utilitarians

    This is an incomplete list of advocates of utilitarianism and/or consequentialism This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources .

  5. Alastair Norcross - Wikipedia

    en.wikipedia.org/wiki/Alastair_Norcross

    In ethics, Norcross defends a version of act utilitarianism known as scalar utilitarianism, which is the theory that there are no right or wrong actions, only better or worse actions ranked along a continuum from the action (or actions) that contributes most to overall utility to the action (or actions) that contributes the least.

  6. Act utilitarianism - Wikipedia

    en.wikipedia.org/wiki/Act_utilitarianism

    Act utilitarianism is a utilitarian theory of ethics that states that a person's act is morally right if and only if it produces the best possible results in that specific situation. Classical utilitarians, including Jeremy Bentham , John Stuart Mill , and Henry Sidgwick , define happiness as pleasure and the absence of pain.

  7. Marketing ethics - Wikipedia

    en.wikipedia.org/wiki/Marketing_ethics

    The same theories and substructures used in business ethics to determine its level of morality are used to analyze whether moral marketing is taking place in normative marketing ethics. The three structures are known as duty-based theories, virtue ethics, and utilitarianism.

  8. Average and total utilitarianism - Wikipedia

    en.wikipedia.org/wiki/Average_and_total...

    The hazards of average utilitarianism are potentially avoided if it is applied more pragmatically. [citation needed] For instance, the practical application of rule utilitarianism (or else two-level utilitarianism) may temper the aforementioned undesirable conclusions. That is, actually practicing a rule that we must "kill anyone who is less ...

  9. Utilitarian bioethics - Wikipedia

    en.wikipedia.org/wiki/Utilitarian_bioethics

    A few applications of the utilitarian bioethics in policy are the Groningen Protocol in the Netherlands and the Advance Directives Act in Texas. In the 1990s, backlash against utilitarian bioethics emerged, led by such figures as Wesley J. Smith and novelist Dean Koontz. [3] [4] Philosopher Bernard Williams was also critical of the utilitarian ...