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  2. Google Offers - Wikipedia

    en.wikipedia.org/wiki/Google_Offers

    Google Offers was a service offering discounts and coupons. Initially, it was a deal-of-the-day website similar to Groupon, but it later changed focus. Rather than a small number of prepaid offers, it instead offered many smaller discounts. It is additionally integrated with both Google Maps and Google Wallet for mobile offers. [2]

  3. List of Google products - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_products

    AdWords Editor: A desktop ... Google Code Competitions ... Google Offers – service offering discounts and coupons. Shut down on March 31. Google Chrome Frame ...

  4. Google, Inc. v. American Blind & Wallpaper Factory, Inc.

    en.wikipedia.org/wiki/Google,_Inc._v._American...

    The court concluded that, pending the outcome of a jury trial, Google AdWords may be in violation of trademark law (see federal Lanham Act, 15 U.S.C. § 1114(1)) because it (1) allowed arbitrary advertisers to key their ads (see keyword advertising) to American Blind's trademarks and (2) may confuse search-engine users initially interested in ...

  5. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [4]

  6. Affiliate marketing - Wikipedia

    en.wikipedia.org/wiki/Affiliate_marketing

    Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already ...

  7. Deal-of-the-day - Wikipedia

    en.wikipedia.org/wiki/Deal-of-the-day

    Examples of such activity include the recent launches of Facebook, Amazon, Google, and AT&T's daily deal sites. Groupon filed for its IPO in June 2011 and went public in November of that year. [11] Despite positive growth figures, some studies suggest there is a structural weakness to the industry that will have to be addressed.

  8. Coupon - Wikipedia

    en.wikipedia.org/wiki/Coupon

    In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon ...

  9. UTM parameters - Wikipedia

    en.wikipedia.org/wiki/UTM_parameters

    UTM parameters that are passed to URLs can be parsed by analytics tools such as Google Analytics and Adobe Analytics, with the data used to populate standard and custom analytics reports. [2] Web analytics software may attribute parameters to the browser's current and subsequent sessions until the campaign window has expired.