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1902 ad for Lifebuoy Soap Magazine insert advertising Lifebuoy soap Lifebuoy Soap Packaging. Photographed at the Museum in den Halven Maen, The Netherlands Advertising material for Lifebuoy Soap listing the product's many uses.
Lillian Eichler Watson (1901/1902 – June 25, 1979) was an American advertising copywriter and author of bestselling books of etiquette.Her first Book of Etiquette, published in 1921 and for which she created the advertising campaign Again She Orders..."A Chicken Salad, Please", was an immediate bestseller and was followed by several updated volumes and numerous other books.
For a number of years, a huge advertising sign on the right field wall read "The Phillies Use Lifebuoy", a popular brand of soap. This led to the oft-reported quip that appended "... and they still stink!" In 1936, a vandal snuck into the Baker Bowl one night and actually wrote that phrase on the Lifebuoy ad. [35]
Lever Brothers was one of several British companies that took an interest in the welfare of its British employees. [7] The model village of Port Sunlight was developed between 1888 and 1914 adjoining the soap factory to accommodate the company's staff in good quality housing, with high architectural standards and many community facilities.
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Lever's rival in the soap industry, A & F Pears, had taken the lead in using art for marketing by buying paintings such as Bubbles by John Everett Millais to promote its products. Lever's response was to acquire similarly illustrative works, and he later bought The New Frock by William Powell Frith to promote the Sunlight soap brand. [6]
Mostarac was furious with the response. “Thank you Airbnb,” she snarked in the post’s caption. “As always, their policies failed to account for context,” she declared in a follow-up post.
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