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Lane Bryant began trading in the early 1900s as a producer of clothing for "Expectant Mothers and Newborn"'. [6] By the early 1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38-56 inch bustline. [6] Evans, a UK-based plus-size retailer, was founded in 1930. [7]
Lane Bryant, Inc., is the largest plus-size retailer in the United States. As of 2022, the chain consists of 448 stores in 46 U.S. states (only Alaska, Hawaii, Montana and Wyoming do not have Lane Bryant stores). [2] Lane Bryant, Inc. is not affiliated with Lane Bryant catalog (Brylane, Inc.), which was spun off as a separate business in 1993. [3]
[1] [4] [5] In addition to covering the womenswear market, Chan focused on size-inclusion via her print column and digital vertical called Style Your Size, the Glamour x Lane Bryant clothing line, which she co-designed, [6] and broadcast appearances like Good Morning America and The TODAY Show—still, she struggled to find clothes in plus ...
In 2012, Ascena Retail Group acquired Charming Shoppes, which was the parent holding company for Lane Bryant, Cacique and Catherines Plus, for $900 million. On May 18, 2015, Ascena Group agreed to a $2.16 billion acquisition of Ann Inc. , the parent company of clothing retailers Ann Taylor and Loft. [ 9 ]
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The chain is named after famous a quote by Lena Bryant, founder of the plus-sized women's clothing chain. Asked in 1950 by a Glamour magazine interviewer about the secret of her success, Bryant said, "You should never ask women to conform their figures to fashion, but rather bring fashion to the figure."
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