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John Pemberton, the original creator of Coca-Cola Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets. [7] This refurbished Coca-Cola advertisement from 1943 is still displayed in Minden, Louisiana.
Robinson overall was responsible for the early advertising of Coca-Cola before and after Candler bought the name and syrup formula from Pemberton, the first ads appearing in The Atlanta Journal in 1887. While still working with Pemberton, Robinson had the initial ads display short phrases such as "Coca-Cola! Delicious! Refreshing! Exhilarating!
Coca-Cola's first ad read "Coca Cola. Delicious! Refreshing! Exhilarating! Invigorating!" [8] Candler was one of the first businessmen to use merchandising in his advertising strategy. [citation needed] As of 1948, Coca-Cola had claimed about 60% of its market share. [9] By 1984, the Coca-Cola Company's market share decreased to 21.8% due to ...
The World of Coca-Cola is a museum located in Atlanta, Georgia, United States, showcasing the history of The Coca-Cola Company. The 20-acre (81,000 m 2 ) complex opened to the public on May 24, 2007, relocating from and replacing the original exhibit, which was founded in 1990 in Underground Atlanta . [ 1 ]
Of ten sites definitively established with the early history of Coca-Cola (which was first distributed as a fountain drink from facilities in the city in 1887), it is the only one still standing. Since 1966, it has served as Georgia State University's Baptist Student Center.
This isn’t the first time Coca-Cola has used generative AI in its advertising. In 2023, it released “ Masterpiece ,” a nearly two-minute commercial where paintings in a museum toss an ever ...
WASHINGTON (Reuters) -Coca-Cola Co and Delta Air Lines on Wednesday joined a bid by U.S. companies to challenge the state of Georgia's new voting restrictions, with both Atlanta-based companies ...
John Stith Pemberton (July 8, 1831 – August 16, 1888) was an American pharmacist and Confederate States Army veteran who is best known as the inventor of Coca-Cola.On May 8, 1886, he developed an early version of a beverage that would later become Coca-Cola, but sold the rights to the drink shortly before his death in 1888.