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Continental Baking Company purchased Taggart in 1925. [7] This made Wonder Bread a national brand and added "It's Slo Baked" to the logo. [8] In the 1930s, Continental Baking began marketing Wonder Bread in sliced form nationwide, one of the first companies to do so; this was a significant milestone for the industry and for American consumers, who, at first, needed reassurance that "wonder-cut ...
In 1972, Wonderloaf Bread created a television advertising campaign written by Peter Mayle with the slogan "Nice one, Cyril", where the slogan was used to congratulate a baker named Cyril for baking a good loaf of bread.
Sliced bread is a loaf of bread that has been sliced with a machine and packaged for convenience, as opposed to the consumer cutting it with a knife.It was first sold in 1928, advertised as "the greatest forward step in the baking industry since bread was wrapped".
A 1972 advertising slogan written by Mayle for Wonderloaf Bread was used as a football chant by supporters of Tottenham Hotspur, and became the basis of the song "Nice One Cyril". By 1974, Mayle had had enough of advertising and transatlantic commuting, and quit the business to write full-time.
In January 2013 it was announced that Flowers Foods had offered to buy six of Hostess' bread brands, including Wonder Bread. The deal, initially structured at $360 million, involved 20 bakeries and 38 depots. [79] Flowers Foods won the bid to purchase five of the six bread brands (except Beefsteak, purchased by Grupo Bimbo) on February 28. [75]
The Ward Bread Company was organized by Robert B. Ward in New York, Brooklyn and Newark in 1900. Around 1910, The Ward's Bakeries built two big factories in Bronx, NY (143rd St. and Southern Boulevard) and Brooklyn, NY (Ward Baking Company Building at Vanderbilt Ave and Pacific Street), [4] which "marks a triumphant return to New York". By ...
During the 1970s and '80s, it was a best-selling brand of white bread in the UK. [2] The 1960s advertising jingle was: "Mother's Pride's a family, a family of bread". One well-known advertisement featured singer Dusty Springfield singing a jingle called "Knocker-Upper" (which, in the UK, can refer to someone who wakes up other people).
The first loaf of sliced bread was sold commercially on July 7, 1928. Sales of the machine to other bakeries increased and sliced bread became available across the country. Gustav Papendick, a baker in St. Louis, bought Rohwedder's second machine and found he could improve on it. He developed a better way to have the machine wrap and keep bread ...