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The cheerleader effect, also known as the group attractiveness effect or the friend effect, [1] is a proposed cognitive bias which causes people to perceive individuals as 1.5–2.0% more attractive in a group than when seen alone. [2] The first paper to report this effect was written by Drew Walker and Edward Vul, in 2013. [3]
The physical attractiveness stereotype was first formally observed in a study done by Karen Dion, Ellen Berscheid, and Elaine Walster in 1972. [1] The goal of this study was to determine whether physical attractiveness affected how individuals were perceived, specifically whether they were perceived to have more socially desirable personality traits and quality of life.
The participant usually chose the person rated as most attractive; however, the study has very flawed ecological validity as the relationship was certain, and in real life people wouldn't be certain hence are still more likely to choose someone of equal attractiveness to avoid possible rejection.
BMI has been criticised for conflating fat and muscle, and more recent studies have concentrated on body composition. Among Australian university students, the most attractive body composition for women (10.31 kg fat, 42.45 kg muscle) was found to be lower in fat than both the most healthy appearing composition, and below the healthy range. [165]
On average, most of the participants gave significantly better writing evaluations for the more attractive author. On a scale of 1 to 9, the well-written essay by the attractive author received an average of 6.7 while the unattractive author received a 5.9 (with a 6.6 as a control).
In social psychology, interpersonal attraction is most-frequently measured using the Interpersonal Attraction Judgment Scale developed by Donn Byrne. [1] It is a scale in which a subject rates another person on factors such as intelligence, knowledge of current events, morality, adjustment, likability, and desirability as a work partner.
A study found that the faces of "attractive" Northern Italian Caucasian children have "characteristics of babyness" such as a "larger forehead", a smaller jaw, "a proportionately larger and more prominent maxilla", a wider face, a flatter face and larger "anteroposterior" facial dimensions than the Northern Italian Caucasian children used as a ...
The Ben Franklin effect is a psychological phenomenon in which people like someone more after doing a favor for them. An explanation for this is cognitive dissonance . People reason that they help others because they like them, even if they do not, because their minds struggle to maintain logical consistency between their actions and perceptions.