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In his article "The Two Step Flow of Communication", Elihu Katz, [13] [14] found opinion leaders to have more influence on people's opinions, actions, and behaviors than the media. Opinion leaders are seen to have more influence than the media for a number of reasons. Opinion leaders are seen as trustworthy and non-purposive.
Art Buchwald (1925–2007), The Washington Post, International Herald-Tribune, Tribune Media Services Russell Baker (1925–2018), The New York Times Erma Bombeck (1927–1996), Dayton Journal Herald, Kettering-Oakwood Times , Newsday Newspaper Syndicate
The multi-step flow theory also states opinion leaders are affected more by “elite media” than run-of-the-mill, mass media. This is evident by political opinion leaders receiving their information from unconventional sources such as The Huffington Post, instead of Fox News or MSNBC. According to the multi-step flow theory, opinion leaders ...
This is our annual global compendium of showbiz leaders and movers and shakers across TV, film, music, gaming, digital media, entertainment-related technology and other Hollywood-adjacent disciplines.
When it comes to the long-term value of speaking out, we in America should learn from the experiences of other countries, including Turkey and Hungary, which have slid toward autocracy in recent ...
The media would do well to prominently address issues of concern along with featuring resources that support and encourage viewers to participate in our democracy by voting.
The study also uncovered an influence process that Lazarsfeld called "opinion leadership." He concluded that there is a multistep flow of information from the mass media to persons who serve as opinion leaders which then is passed on to the general public. He called this communication process the "two-step flow of communication". [15]
The endorsement stalled in early October, but mid-month Lewis told the editorial board that the endorsement would continue, adding "this is obviously something our owner has an interest in." [492] During a routine visit to Florida in September, Post leaders including Shipley and Lewis discussed with Bezos the future of the opinion section. [490]