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Merton [6] distinguishes two types of opinion leadership: monomorphic and polymorphic. Typically, opinion leadership is viewed as a monomorphic, domain-specific measure of individual differences, that is, a person that is an opinion leader in one field may be a follower in another field.
These "opinion leaders" gain their influence through more elite media as opposed to mainstream mass media. [2] In this process, social influence is created and adjusted by the ideals and opinions of each specific "elite media" group, and by these media group's opposing ideals and opinions and in combination with popular mass media sources ...
A thought leader has been described as an individual or firm recognized as an authority in a specific field. [1] A thought leader is a person who specializes in a given area and whom others in that industry turn to for guidance. As the term implies, a thought leader leads others in the thinking around a given topic. [2]
The military leaders believed the political leadership in Moscow had authorized the firing and our military pushed for a retaliatory response. In fact, Khrushchev did not authorize the action and ...
Twelve local governments in central Pennsylvania are nearing an exciting decision on solar energy, the vice chair vice chair of the Solar Power Purchase Agreement Working Group writes.
The only way to stop China’s accelerated advance in Latin America continues to be democracy and the counterweight of greater leadership from Europe and the U.S. Trade with the U.S. is not a ...
Opinion leaders tend to have the great effect on those they are most similar to—based on personality, interests, demographics, or socio-economic factors. These leaders tend to influence others to change their attitudes and behaviors more quickly than conventional media because the audience is able to better identify or relate to an opinion ...
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