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  2. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  3. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    Marketing strategy includes every marketing activity that helps an organization target the market after conducting market research. [14] The go-to-market strategy usually develops during the introduction of new products or services. [citation needed] Marketing strategy covers: [15] the products or services of a business

  4. Example: How to Create an Effective Financial Advisor ... - AOL

    www.aol.com/example-create-effective-financial...

    Every advisor's marketing plan is different. At a minimum, a financial advisor marketing plan should include these sections: Executive summary. Target market. Value proposition. Competitors and ...

  5. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    A business plan is a formal written document ... For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's ...

  6. Pricing objectives - Wikipedia

    en.wikipedia.org/wiki/Pricing_objectives

    obtain a target rate of return on investment (ROI) obtain a target rate of return on sales; stabilize market or stabilize market price: an objective to stabilize price means that the marketing manager attempts to keep prices stable in the marketplace and to compete on non-price considerations.

  7. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The plan is created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  8. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Price may also be a consumer's expectation for getting a certain product (e.g. time or effort). Price is the only variable that has implications for revenue. Price is the only part of the marketing mix that talks about the value for the firm. Price also includes considerations of customer perceived value. Price strategy; Price tactics; Price ...

  9. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    If, for example, an item has a marginal cost of $1.00 and a normal selling price is $2.00, the firm selling the item might wish to lower the price to $1.10 if demand has waned. The business would choose this approach because the incremental profit of 10 cents from the transaction is better than no sale at all.

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