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The Bird's Custard product remains as a brand. In late 2004, Kraft sold Bird's Custard and some other Kraft brands to Premier Foods, the owners as of 2021. [6] [7] In 1958, the company acquired Monk and Glass, a rival custard powder manufacturer based in London. [8]
Angel Delight was released in 1967 by the Bird's company, [3] in a strawberries-and-cream flavour. By the 1970s, Bird's had doubled the market for instant desserts . [ 2 ] After a lull in popularity during the 1980s, a revival campaign, featuring Wallace & Gromit , was run in 1999. [ 2 ]
Sir Alfred Frederick Bird, 1st Baronet (27 July 1849 – 7 February 1922) [1] was an English chemist, food manufacturer and Conservative Party politician. He is best remembered as the proprietor of Alfred Bird & Sons , a company founded by his father Alfred Bird , the inventor of baking powder and the powdered custard that bears his name.
Alfred Bird's gravestone at Key Hill Cemetery, Birmingham. Alfred Bird died on 15 December 1878 in Kings Norton, Birmingham and is buried at Key Hill Cemetery in Birmingham. . Famously his obituary in the journal of the Chemical Society (of which he was a fellow) discussed at length his skills and research but did not mention his other activity – the by then famous Bird's Custard and Bird's Jel
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Custard is food based on sweetened milk, cheese, or cream cooked with egg or egg yolk. Custard may also refer to: Bird's Custard, a brand name for powdered, egg-free custard powder; Custard (band), an Australian band; Custard Records, an American record label "Custard" (Danger Mouse), a 1982 television episode; Custard, a fictional cat in Roobarb