Search results
Results from the WOW.Com Content Network
series) is a product line of how-to and other reference books published by Dorling Kindersley (DK). The books in this series provide a basic understanding of a complex and popular topics. The term "idiot" is used as hyperbole, to reassure readers that the guides will be basic and comprehensible, even if the topics seem intimidating.
Also, some books in the series are smaller and do not follow the same formatting style as the others. Wiley has also launched an interactive online course with Learnstreet based on its popular book, Java for Dummies, 5th edition. [7] A spin-off board game, Crosswords for Dummies, was produced in the late 1990s. [8]
Découvertes Gallimard, a similar series in French of introductory books written by experts, started in 1986, noted for its fine illustration. Some titles are translated in other languages. For Dummies, a series of instructional reference books and beginners guides with a focus on the practical aspects or application of various topics.
Dan Gookin is a computer book author who wrote the first ...For Dummies books including DOS for Dummies and PCs for Dummies, establishing the design and voice of the long-running series that followed, incorporating humor and jokes into a format for beginners on any subject. He also is a member of the Coeur d'Alene City Council.
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Ambler, Tim., Marketing and the Bottom Line (2004) FT Press. ISBN 0-273-66194-9; Aspatore Books Staff, Improving Marketing ROI: Leading CMOs on Adding Value, Calculating Return on Investments, and Creating a Financial Impact (2006) Aspatore Books. ISBN 1-59622-434-7; Lilien, Gary L., Rangaswamy, Arvind, Marketing Engineering (2004) Trafford ...
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. [1] It is a type of publicity. [2] The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.