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By 1970, the girdle was generally supplanted by the wearing of pantyhose (called tights in British English). Pantyhose replaced girdles for most women who had used the girdle as a means of holding up stockings; however, many girdle wearers continued to use a brief style panty-girdle under or on top of tights/pantyhose for some figure control.
These included girdles and corsets, [26] which were among items the protestors called "instruments of female torture". [27] The 1960s and 1970s saw the rise of popular fitness culture . Dieting , plastic surgery (modern liposuction was invented in the mid-1970s), and exercise became the preferred methods of achieving a thin waist. [ 28 ]
Before the 1950s, underwear consisted of simple, functional, white pieces of clothing which were not to be shown in public. In the 1950s, underwear came to be promoted as a fashion item in its own right, and came to be made in prints and colors. Manufacturers also experimented with rayon and newer fabrics like Dacron, nylon, and Spandex. [5]
Fans loved the smooth sounds of jazz and catchy doo-opp tunes of the 1950s. This list includes the biggest artists of the time, from Elvis to Nina Simone. 30 Best Songs That Are Classically 1950s
They introduced television advertising and changed the emphasis from the product to the brand. Ads attempted to build consumer awareness of the single brand name: Wonderbra. Market research showed that women did not want girdles advertised on television—girdles were seen as armor against sex, while bras provided a means of attraction. [19]
Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Ogilvy and Mather, and the first to show a woman wearing only a bra from the waist up in a commercial in 1977. They developed space suits for the Apollo program.
The baby boom of the 1940s to the 1950s also caused focus on maternity wear. Even international designers such as Givenchy and Norman Hartnell created maternity wear clothing lines. Despite the new emphasis on maternity wear in the 1950s maternity wear fashions were still being photographed on non-pregnant women for advertisements.
The Labrador Retriever mix has a rainbow-colored ring around her neck in a later video, while Cora showed off a few different flash settings. No matter where you are, you'll be sure to see this ...