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PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According to Google:
Link spam is primarily driven by search engine optimizers, who attempt to manipulate Google's page ranking by creating many inbound links to a new website from other websites they own. Some SEO experts also claim that the sandbox only applies to highly competitive or broad keyword phrases and can be counteracted by targeting narrow or so-called ...
Ranking of query is one of the fundamental problems in information retrieval (IR), [1] the scientific/engineering discipline behind search engines. [2] Given a query q and a collection D of documents that match the query, the problem is to rank, that is, sort, the documents in D according to some criterion so that the "best" results appear early in the result list displayed to the user.
Other keyword-based methods to rank search results, used by many search engines that were once more popular than Google, would check how often the search terms occurred in a page, or how strongly associated the search terms were within each resulting page.
These probabilities ordered by their decreasing values give the PageRank vector with the PageRank used by Google search to rank webpages. Usually one has for the World Wide Web that P ∝ 1 / K β {\displaystyle P\propto 1/K^{\beta }} with β ≈ 0.9 {\displaystyle \beta \approx 0.9} .
Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.
Today, this algorithm is a part of major web search engines like Yahoo! and Google. [2] One of the most important factors that help web search engine determine the quality of a web page when returning results are backlinks. Search engines take a number and quality of backlinks into consideration when assigning a place to a certain web page in ...
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
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