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  2. 10 Target Items That Are Just as Good as Name Brands - AOL

    www.aol.com/finance/10-target-items-just-good...

    Compared to the name brand, Target’s Up & Up Bath ... So on top of other recurring expenses like formula and baby food, it’s hard to justify spending top-dollar on something you throw away ...

  3. Brand Name vs. Store Brands: How to Get the Best Bargain - AOL

    www.aol.com/2013/01/09/brand-name-vs-store...

    Supermarkets stock dozens of options for any given food item, and if you're trying to save money, generic or store brands usually offer a better deal. However, this isn't always the case. So ...

  4. Price face-off: Generic vs. brand name products - AOL

    www.aol.com/news/2016-03-02-price-face-off...

    After seeing the prices below, you may want to think twice next time you're at the grocery store. View the prices of 10 generic vs. brand name products: More on AOL.com:

  5. List of Target brands - Wikipedia

    en.wikipedia.org/wiki/List_of_Target_brands

    Wild Fable, women's clothing brand targeting gen-Z [4] Prologue, a line of sophisticated female clothing [5] Auden, an intimates and lingerie exclusive brand [6] Stars Above, an in-house brand for sleepwear [6] Colsie, an intimates and loungewear brand [6] Xhilaration, a line of intimate and sleepwear, along with swimwear

  6. Retail format - Wikipedia

    en.wikipedia.org/wiki/Retail_format

    The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace , that is; a location where goods and services are exchanged.

  7. Target Corporation - Wikipedia

    en.wikipedia.org/wiki/Target_Corporation

    Target Brands is the company's brand-management division that oversees the company's private-label products. In addition, Bullseye (a white Bull Terrier), is Target's mascot. Good & Gather, a food and beverage brand, replaced Archer Farms and Simply Balanced. [32] Market Pantry, value grocery products; Dealworthy, a low-priced essentials brand

  8. Why do people buy generic over brand-name products? It's ...

    www.aol.com/lifestyle/why-people-buy-generic...

    Brand-name products are most popular in the beverage aisle, with around 68% choosing brand names over store brand alternatives — even at a higher price point,” note Balagtas and Bryant.

  9. Brand awareness - Wikipedia

    en.wikipedia.org/wiki/Brand_awareness

    When a brand name becomes so well known that the brand becomes synonymous with the category, the brand is said to have 'gone generic'. A brand name that is well known to the majority of people or households is called a household name [29] and may be an indicator of brand success. Occasionally a brand can become so successful that the brand ...

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