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Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting the sale and interest of products, services, and ideas. [ 1 ]
The artist-designer Jules Chéret (1835–1932) was a notable early creator of French Art Nouveau posters. He helped turn the advertising poster into an art form. The son a family of artisans, he apprenticed with a lithographer and also studied at the École nationale supérieure des arts décoratifs.
Despert met Karen Brown, a former NY Advertising Executive, in Miami in 1994. The couple immediately fell in love and became inseparable for 30 years until his death. Karen took over the management of Despert's art career in 1996. They were married in the United States in 2001. Alain Despert, Bora Bora 2023
David Klein (February 23, 1918 – December 9, 2005) was an American artist, best known for his influential work in advertising. Although he produced illustrations for Broadway theatrical productions, Hollywood films, the United States Army, and numerous corporate clients, Klein is best remembered for the iconic travel images he created for Howard Hughes and Trans World Airlines (TWA) during ...
Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. [1] He is now often called 'the father of modern advertising' because of his innovation in poster design.
The graffiti artist Cope2 posing in front of a billboard he designed, advertising Time magazine. SoHo, 2006. The practice of commercial artistry is controversial, [14] because many commercial establishments feel that professional graffiti art is a valuable form of advertising, while other businesses, law enforcement and others disagree.
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The Art Directors Club of New York (sometimes referred to as the ADC) was founded in 1920 by Louis Pedlar and Earnest Elmo Calkins.With Fred Lamb, Calkins had organized the first advertising art exhibits in New York City in 1908, [2] and saw a need for an organization that would “dignify the field of business art in the eyes of artists”, emphasizing his belief that “artistic excellence ...
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