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A boycott on Bud Light, the top beer brand in the United States, [1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman. [2][3] On April 1, 2023, as part of a larger campaign to address Bud Light's decline in sales and ...
May 3, 2023 at 4:26 PM. In response to plummeting Bud Light sales in the last week of April, parent company Anheuser-Busch InBev is reportedly offering every wholesaler employee a free case of ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
February 6, 2024 at 8:15 AM. Courtesy Bud Light. Bud Light is back at the Super Bowl, this time with a funny “genie” to grant drinkers’ wishes. The beleaguered beer brand could have used a ...
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Spuds MacKenzie ("The Original Party Animal" [1]) is a fictional dog (bull terrier) character used for an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign was the idea of a 23-year-old art director, Jon Moore. At the time, he was working at Needham, Harper, and Steers, a Chicago ...
Footnotes / references. [1] Anheuser-Busch InBev SA/NV (Flemish pronunciation: [ˈɑnɦɔizər ˈbuɕ ˈɪmbɛf]), commonly known as AB InBev, [2][3] is a US-Belgian-Brazilian multinational drink and brewing company based in Leuven, Belgium [4][5][6] and is the largest brewer in the world. [7] In 2023, the company was ranked 72nd in the Forbes ...
Right-wing media figures, including some on Fox News, quickly called for a boycott of Bud Light and Anheuser-Busch, the St. Louis-based company that produces over 100 beer brands, ...