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Storyboards used for planning advertising campaigns such as corporate video production, commercials, a proposal or other business presentations intended to convince or compel to action are known as presentation boards. Presentation boards will generally be a higher quality render than shooting boards as they need to convey expression, layout ...
In advertising, there are two phases of the storyboard. The first is called the agency storyboard, in which an artist is called upon to create a representation of what the finished TV commercial, or spot, will look like in order to persuade and engage the client to buy the concept being pitched.
Many terms are used in the marketing field. AIDA (marketing) Arrow information paradox; Attack marketing; Bargain bin; Business-to-business; Business-to-consumer; Business-to-government; Cause marketing; Copy testing; Cost per conversion; Customer lifetime value; Customer relationship management; Decision making unit; Disintermediation; Double ...
This page was last edited on 4 January 2006, at 22:41 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may ...
Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.
The following terms are in everyday use in financial regions, such as commercial business and the management of large organisations such as corporations. Noun phrases [ edit ]
The term "digital storytelling" is sometimes also used more broadly to cover a range of digital narratives (web-based stories, interactive stories, hypertexts, and narrative computer games); It is sometimes used to refer to film-making in general, and as of late, it has been used to describe advertising and promotion efforts by commercial and ...
Selected marketing scholars have defined advertising in the following terms: "any non-personal communication that is paid for by an identified sponsor, and involves either mass communication viz newspapers, magazines, radio, television, and other media (e.g., billboards, bus stop signage) or direct to-consumer communication via direct mail".