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Ever since acquiring control of Burger King Worldwide in a 2010 leveraged buyout, investment firm 3G Capital has put its stamp on the company, with a focus on capital efficiency and shareholder value.
Burger King Corporation (BK, stylized in all caps) is an American multinational chain of hamburger fast food restaurants.Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain.
Burger King is outperforming McDonald's and Wendy's.. The fast-food chain is posting US sales gains at a time when its competitors are falling or stagnant. Burger King owes its success to one ...
As far back as the 1970s, international fast food restaurant chain Burger King has attempted to introduce a premium line of burgers.These sandwiches are part of a system which eventually became known as the barbell strategy; a plan designed to expand Burger King's menu with both more sophisticated, adult-oriented fare along with products that are more value-oriented.
The expanded Burger King menu was part of a plan by then-company president Donald N. Smith to reach the broadest possible demographic market to better compete with McDonald's, and to fend off then newcomer Wendy's, who had a growing market share. The plan was successful: the company's sales increased by 15 percent.
Restaurant Brands International, owner of Burger King and Popeyes, reveals its growth plans at its first ever investor day in New York City. Burger King parent company cooks up plan to have 40,000 ...
In 2002, Klein became Chief Marketing Officer at 7-Eleven [3] [9] before joining Burger King the following year. [1] At Burger King, Klein served as President of Global Marketing, Strategy, and Innovation. [4] Under Klein's leadership, the company was named by Adweek as “The Advertiser of the Decade” for the 2000s. [10]
Mandel Ngan, AFP/Getty Images By Tom Bergin Burger King (BKW) may have taken a lot of flack in the past week for a deal that should curb its U.S. tax bill but in many ways it is consistent with ...