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YouTube Q4 Ad Revenue Bounds Up 15.5% to $9.2 Billion, in Line With Expectations ... In July 2023, YouTube for the first time raised the price of YouTube Premium (from $11.99 to $13.99 per month) ...
On June 18, 2018, YouTube rebranded the service as YouTube Premium. The price of the service also changed from US$9.99 to US$11.99 per month for new subscribers. The existing pricing, as well as bundling of YouTube Premium with Google Play Music, was grandfathered in some countries for those who subscribed prior to the rebranding. Alongside the ...
For Q4, YouTube’s ad revenue was $9.20 billion, up 15.5% year over year and in line with Wall Street expectations; that does not include subscription revenue. Overall, Alphabet beat expectations ...
[353] [354] These revenues accounted for approximately 20 million subscribers combined between YouTube Premium and YouTube Music subscriptions, and 2 million subscribers to YouTube TV. [355] YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. [356] In Q2 2024, ad revenue rose to $8.66 billion, up 13% on Q1. [357]
Next is YouTube Premium, previously called YouTube Red, that allows individuals to watch YouTube videos ad-free for $13.99 per month, and pays 55% of this to content owners who are being viewed by ...
When the price elasticity of demand is unit (or unitary) elastic (E d = −1), the percentage change in quantity demanded is equal to that in price, so a change in price will not affect total revenue. When the price elasticity of demand is relatively elastic (−∞ < E d < −1), the percentage change in quantity demanded is greater than that ...
YouTube generated a cool $8.92 billion in advertising revenue for the third quarter of 2024 as the world’s biggest video-streaming platform continues to turn in double-digit growth on already ...
Price and total revenue have a positive relationship when demand is inelastic (price elasticity < 1), which means that when price increases, total revenue will increase too. Price and total revenue have a negative relationship when demand is elastic (price elasticity > 1), which means that increases in price will lead to decreases in total revenue.