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In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of €6.99. It contained only the ad-free viewing benefit. [29] YouTube discontinued the Premium Lite plan in October 2023. [30]
Next is YouTube Premium, previously called YouTube Red, that allows individuals to watch YouTube videos ad-free for $13.99 per month, and pays 55% of this to content owners who are being viewed by ...
For Q4, YouTube’s ad revenue was $9.20 billion, up 15.5% year over year and in line with Wall Street expectations; that does not include subscription revenue. Overall, Alphabet beat expectations ...
YouTube incorporated Google's AdSense program, generating more revenue for both YouTube and approved content creators. In 2023, YouTube's advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022. [12] From Q4 2023 to Q3 2024, YouTube's combined revenue from advertising and subscriptions exceeded $50 billion.
YouTube Music and YouTube Premium have surpassed 100 million subscribers across more than 100 countries and regions. ... YouTube and Google Subscription Services Hit $15 Billion in 2023 Revenue ...
They also noted that according to YouTube, a lack of targeted ads could reduce a video's revenue, and that the lack of social features might impact the ability for their videos to receive promotion. [12] [13] Videos marked as "made for kids" were also excluded from Google search engine results, further lowering revenue for content creators. [14]
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The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service.The model was pioneered by publishers of books and periodicals in the 17th century, [1] and is now used by many businesses, websites [2] and even pharmaceutical companies in partnership with governments.